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  • Good Practices

    1. 1

      Maharashtra celebrates International Women’s Day with registration drive

      60,000 women were enrolled and almost 33,000 Elector Photo Identity Cards (EPICs) distributed on Women’s Day in Maharashtra. International Women’s Day is celebrated all over the world on 8th March every year. Chief Electoral Officer Maharashtra, planned to celebrate Women’s Day 2017 in line with National Voters’ Day (NVD).   For a wider reach, other stakeholders who work for women’s welfare were involved to celebrate this day. Accordingly, several meetings were held with Women & Child Welfare Department, Public Health Department, Education Department, Rural Development Department, ASHA Workers, Aanganwadi Sevikas and NGOs/ CSOs.   The concept as also the motive was explained to them in these meetings. As these welfare departments celebrate Women’s Day through different programmes at their level separately,it was, therefore, decided not to have another separate function by Election Office but instead,to participate in these programmes organised by various women’s welfare departments and organizations.   Accordingly, the CEO office coordinated with all these departments to include Electoral Literacy in their celebration. At every such district and tehsil level programs, all facilities like providing 6, 7, 8, 8A forms and guidance from BLOs regarding enrolment were made available to encourage enrolment.Publicity material was prepared by CEO office and published/ broadcasted in all forms of media including the social media from the DEO, ERO and even at BLO level.   60,000 women enrolled and almost 33,000 EPICs were distributed on Women’s Day, in this first of its kind initiative in Maharashtra. Inspired by this success, it has now been decided to celebrate Women’s Day, by empowering women through their voter registration and EPICs, every year with more enthusiasm in the state.  
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      True to its name: Hoshiarpur

      How Hoshiarpur’s Mascot and a famous online icon encouraged 7,000 new electors from the district to enrol. For the election officers in Hoshiarpur, enrollment of young voters was a priority task and thus naturally, more stress was put on reaching out to them ahead of the Punjab VidhanSabha Elections 2017. Keeping this in mind, the smart members of Hoshiarpur’s election team came up with two innovative ideas. The first innovation came with the creation of two mascots, Hoshiar Singh and Syana Singh in Dasuya. Hoshiar Singh is an 18 year old young, but ill-informed elector from Hoshiarpur. On the other hand, Syana Singh is Hoshiar Singh’s retired school teacher. Through their conversations, communicated by memes, plays, dramas and songs, team Dasuya showed the journey of Hoshiar Singh transforming from an ignorant to an intelligent voter. Strategically sound, Dasuya’s team chose special days, like Christmas and New Year’s, to release a number of creatives. Similarly, Hoshiar Singh's songs, calendars, air mascots and dramas were creatively executed and exhibited in schools and colleges to sensitize new voters as well as villages which ranked low in the voter turnout list from the previous elections. As 7000 young electors got enrolled in the district, the intiative was declared a huge hit and Hoshiar Singh was accepted as the district mascot of Hoshiarpur. The election team soon realized that a massive engagement with the youth can also be through the social media which laid the ground for the second innovation. Doing the rounds of social media, where humour is the preferred flavour of the audience, is SsumeirPasricha’sPammi Aunty – the quintessential Punjabi aunty with gossiping second nature to her. Identifying the opportunity, Pasricha was made the district icon of Hoshiarpur. In return, Pammi Aunty in her own distinct style inspired eligible electors to get them registered through her humorous video. The video quickly went viral on the internet and as thousands of youth watched;Pammi aunty drove the message of voter registration home.
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      Assam uses Mascots to motivate people to participate in elections

      BHONI : the younger sister – popular mascot in Jorhat In order to make the voters aware about their rights and duty towards the nation by voting, various measures were taken by the District Election Officers as a part of SVEEP activities ahead of the Assembly Elections in the State in April 2016. One successful and eye-catching experiment was carried out in the district of Jorhat, Assam under Titabor Election District. The quintessential picture that one imagines when one speaks of Assam is, women in lush green tea fields, with bamboo hats covering their heads and a basket tied behind, picking tea leaves tirelessly. Titabar subdivision is a Tea Garden subdivision with about 43 odd big Tea Estates. To motivate these women to go out and cast their vote, Bhoni (younger sister) as a mascot was created. Bhoni represented an educated woman of today who is a combination of tradition and modern culture. She represented an empowered woman who would take an informed and ethical decision in voting. As a younger sister evokes sweet memories and also provides wise counsel; Bhoni set out to do the same with the slogan 'eta vote apunar habal ganatantrar aadhar'. She was attired in a mekhala chador style of the Tea Tribes with hair tied in a plait and bindi adorning the forehead. Added to it is a colorful accessory - a wristband with 4 knots, which was designed as a reminder for them to vote on April 4, 2016. As a beloved younger sister, she tied a Rakhi (Bhoni band) to people and took the solemn promise from her brethren to vote for a better Assam, a better India.
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      Special Registration drive for the Third Gender

      Maharashtra kick-starts a week long special campaign to enrol third gender on the electoral rolls Inspired by the success of International Women’s Day which was celebrated on 8th March, 2017 to create awareness among women, Chief Electoral Officer, Maharashtra, decided to celebrate 'Third Gender Day' to create awareness among this marginalized community about their electoral rights on 15th April. Since the landmark judgment on recognition to third gender was delivered on 15th April, 2014 by Supreme Court of India, the date has become significant for the Third Genders (TGs).    A meeting with prominent TGs and NGOs like 'Astitva', 'Astha' and 'V-Can' was called on 15th April at CEO office. Eminent personalities like Smt. Laxmi Tripathy, Smt Gauri Sawant, Smt Urmi Jhadhav and other TGs attended the meeting. Smt Indrani Malkani , Smt Seema Sayeed represented their NGO's. Various socio-economic issues related to the enrolment process were discussed. It was concluded that lack of awareness and lack of documents are the prime cause of TGs not enrolling in big numbers and thus the measures to address them were discussed at length. A Special campaign of one week was held for their community all over Maharashtra. All NGOs were partnered in this campaign to create awareness and encourage TGs to enrol in the ER. As the main transportation used by third genders in Mumbai is local trains, therefore, they were used for publicity. Maharashtra is perhaps the only state to have celebrated a day for TGs in India.
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      Assam weaves ‘gamocha’ around voter awareness messages

      Gamocha Weaving Competition held in Titabor to spread awareness around voting Ahead of the State Assembly elections in Assam in April 2016, in order to make the voters aware about their rights and duty by voting, various measures were taken by the District Election Officers as a part of SVEEP activities. One of the most suc cessful and eye-catching experiment was carried out in the district of Jorhat, Assam under Titabor Election District. As a part of systematic Voter’s Education and Electoral Participation, competitions were organized among Self-H elp Groups to weave Election Commission of India’s symbol on gamochas, mekhala-chador, table cloths, school bags, bedsheets etc. The initiative w as aimed to attract mainly the female voters and spread among them information regarding the necessity and right to exercise their right to vote. Gamocha, a cloth of significant importance as a cultural symbol and of day to day use, is readily recognized by an y citizen of the state. Similarly, Mekhla Chadhar, is the natural dress pattern utilized by the ladies of the Assamese Society. By selecting these two items, a direct link to the community to spread the message on voter’s right and duty could be established. These articles were popular in market during elections. The competition helped not only to involve the fair gender but also to spread the message to the households where the families take part in weaving. There was, therefore, an encouraging increment in the voter turnout across Jorhat district in all the polling stations of Titabor election district.
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      GENERAL ELECTIONS TO TAMIL NADU LEGISLATIVE ASSEMBLY, 2016

      TN 100 % VOTING TAMIL NADU As per the instructions of the Election Commission of India, various awareness activities were carried out in a full-fledged manner aiming at 100% commitment and efficiency in all aspects of electoral process. Various regular activities relating to voter awareness under SVEEP such as distribution of pamphlets, posters, conducting of rallies, mini marathons, displaying informative banners, installation of hoardings and flex boards at prominent public places including market areas, bus stands etc.   Cricketer dinesh karthick and his wife dipika pallikal promoting the #TN100PERCENT Dubsmash video with actor surya to promote #TN100PERCENT
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      Making Hay while the Sun Shines

      Solar Powered Dummy Mobile Polling Station in Puducherry In Puducherry, the unique feature in the SVEEP campaign was the development a Solar Powered dummy Polling Station on wheels to reach out to voters of in all nooks and corners of the Constituency. The solar powered panels provided the much needed electricity for the polling station to be illuminated in the late hours while touring rural pockets and to be stationed at public gathering places in open grounds. The illumination even during late hours of the night attracted a large number of public to the mobile dummy Model Polling Station. The highlight of this mobile polling station was when it was taken to the secluded hamlet of “Narikuravas” (nomads), almost all the voters went inside and familiarised themselves with the voting procedure by real time hands on experiences.
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      Good Imprints: World’s Largest Rangoli in Bulandshahr, Uttar Pradesh

      The largest rangoli, 190,000 sqft in area and a mammoth map of India using 240,000 candles were among the high visibility activities taken up in Bulandshahr to motivate people to vote in the elections. Catchy slogans like ‘Do minute vote keliye ‘and ‘ChulhaChaukaTabhiJalega, PahleHamara Vote Padega’ was used to reach out to people in the low turnout district. The voter education campaign was focussed to target the traditionally low women participation in elections. Carrying of EPIC cards was made compulsory for all district level officials, to popularise the voter ID document. A cartoon series, was made with a high impact message of voter participation to increase voter awareness.  Voter turnout in the district recorded a high of 61.33 per cent, an increase of 15 per cent over the last assembly elections. The turnout of women at 61.49 per cent was higher than that of the men, a record in the history of the district and the State. The turnout of women had increased by 19 per cent over the last Assembly election.  DEO Bulandshahr won the top honours under the ‘Best Electoral Practices’ Award for 2012 for these ground breaking initiatives.
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      Countering Challenges: Campaign VATAN in Andaman & Nicobar Islands

      The Andaman & Nicobar Islands experience turned out to be one of the unique and inspiring stories of the Lok Sabha elections 2014. Apart from the obvious challenges posed by nature with crocodile-inhabited link rivulets, the wrath of the sea, deep forests and populations scattered in 37 inhabited islands across an area of 8249 sq. km, the UT faced unexpected problems. The dim presence of private media channels, lack of major newspapers and big hoardings, and great dependence on the national and mainland based TV channels, were coupled with the failure of the main INSAT satellite which significantly interrupted phone and internet services around the election period.  However, the connectivity and communication crisis was well dealt with, and SVEEP came up with greater force to engage voters in the electoral process. Building upon the traditional forms of communication like ‘Jatras’ and ‘Nautankis’, a Voter Awareness Team for Andaman and Nicobar Islands (VATAN) was created, comprising of local performing artists, college students and volunteers who moved from place to place, singing songs, enacting plays and encouraging people to vote. Each VATAN team had approximately six members including a trainer who was trained by a master trainer at the district level, identified by the Department of Election. The 25 VATANs covered all the polling stations and were exceedingly popular. As they went through the islands, they distributed pamphlets, put up posters and banners and passed on information to people about local level initiatives that they could take up.
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About Us

Logo ELCSystematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and learning thereof.   

Election Commission of India

ECIThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok SabhaRajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act

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