Title - Assam uses Mascots to motivate people to participate in elections
BHONI : the younger sister – popular mascot in Jorhat
In order to make the voters aware about their rights and duty towards the nation by voting, various measures were taken by the District Election Officers as a part of SVEEP activities ahead of the Assembly Elections in the State in April 2016. One successful and eye-catching experiment was carried out in the district of Jorhat, Assam under Titabor Election District.
The quintessential picture that one imagines when one speaks of Assam is, women in lush green tea fields, with bamboo hats covering their heads and a basket tied behind, picking tea leaves tirelessly. Titabar subdivision is a Tea Garden subdivision with about 43 odd big Tea Estates. To motivate these women to go out and cast their vote, Bhoni (younger sister) as a mascot was created. Bhoni represented an educated woman of today who is a combination of tradition and modern culture. She represented an empowered woman who would take an informed and ethical decision in voting.
As a younger sister evokes sweet memories and also provides wise counsel; Bhoni set out to do the same with the slogan 'eta vote apunar habal ganatantrar aadhar'. She was attired in a mekhala chador style of the Tea Tribes with hair tied in a plait and bindi adorning the forehead. Added to it is a colorful accessory - a wristband with 4 knots, which was designed as a reminder for them to vote on April 4, 2016. As a beloved younger sister, she tied a Rakhi (Bhoni band) to people and took the solemn promise from her brethren to vote for a better Assam, a better India.