World’s Largest Rangoli in Bulandshahr, Uttar Pradesh
The largest rangoli, 190,000 sqft in area and a mammoth map of India using 240,000 candles were among the high visibility activities taken up in Bulandshahr to motivate people to vote in the elections. Catchy slogans like ‘Do minute vote keliye ‘and ‘ChulhaChaukaTabhiJalega, PahleHamara Vote Padega’ was used to reach out to people in the low turnout district. The voter education campaign was focussed to target the traditionally low women participation in elections. Carrying of EPIC cards was made compulsory for all district level officials, to popularise the voter ID document. A cartoon series, was made with a high impact message of voter participation to increase voter awareness.
Voter turnout in the district recorded a high of 61.33 per cent, an increase of 15 per cent over the last assembly elections. The turnout of women at 61.49 per cent was higher than that of the men, a record in the history of the district and the State. The turnout of women had increased by 19 per cent over the last Assembly election.
DEO Bulandshahr won the top honours under the ‘Best Electoral Practices’ Award for 2012 for these ground breaking initiatives.