म्हजो BLO म्हजो इश्ट (My BLO, My Friend)

This campaign model is expected to develop a bond of friendship and mutual trust between BLOs and general public.

The primary purpose of launching the special campaign is to develop a bond between the voters and the BLOs which will create awareness among the general public in respect of online submission on claims and objections through National Voter Service Portal, myth busting on VVPAT EVM and increase electoral participation. The brand ambassador of the campaign is famous Fashion Photographer and District Icon Shri. Prasad Pankar.