National & Regional Icons
With the aim of creating awareness and motivating the masses to participate in the electoral process, popular public figures like former President Dr. A P J Abdul Kalam, sportspersons Shri M S Dhoni, Ms Saina Nehwal, Ms MC Mary Kom and film actor Shri Aamir Khan have been designated as ECI’s National Icons. In addition, several artists, sportspersons, actors, musicians and public figures have become the face of SVEEP initiatives in the States.
Click here for the list of National & Regional icons
Corporate Houses & Federations
Realising the catalytic role Public Sector Enterprises and Corporate Houses could play in enhancing citizen engagement, a Framework of Engagement was developed in 2013 for collaboration with the Corporate Houses in the field of voter education and participation. Ahead of the Lok Sabha elections 2014, a national level partnership was forged with various federations like FICCI, CII, NASSCOM, ASSOCHAM, TATA Global Beverages and CELL.
Media Houses/ Radio and TV Channels
Zee Media Corporation Ltd was the first media house to partner with ECI which was further strengthened during the Lok Sabha Elections 2014 through the ZEE campaign ‘Apka Vote ApkiTaaqat’. RED FM 93.5, Digital Radio (Delhi) Broadcasting Ltd carried out an intensive awareness campaign ‘Button dabaakebajaa’ during the same elections. Television channels like ET NOW and CNBC-TV 18 also contributed to ECI’s efforts through short films and audio-visuals on voter awareness.
There have been successful collaborations with various departments of State and the media departments of Ministry of Information & Broadcasting, Government of India, mainly Doordarshan and All India Radio, besides the Directorate of Field Publicity and Song and Drama Division since the SVEEP programme took shape. ECI also partnered with National Literacy Mission for generation of electoral literacy material, capacity building of NLMA’s key resource-persons and for various outreach activities. The Ministry of Railways and the Civil Aviation Ministry also extended support to the SVEEP initiatives by providing display space at vantage points and dissemination of voter awareness messages through public announcement systems. The Ministry of Youth & Sports Affairs extends support through the National Service Scheme (NSS), National Cadet Corps (NCC) and Nehru Yuva Kendra Sangathan (NYKS) volunteers.Aanganwadi workers of the Women & Child Development and ASHAs of the Health Department have been an integral part of the SVEEP implementation programme in States.
Non-Government Organisations/ Civil Society Organisations
In addition to numerous NGOs, CSOs, RWAs, groups and individuals who support the efforts of election managers in the State and Districts for voters’ education through their voluntary and partnered work, United Nations Development Programme has been a significant partner for SVEEP initiatives, especially for production of voter edutainment material, publications and organising voters’ festivals.