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  1. Padma Angmo

    Influencing the Influencer

    by CEO Gujarat It is said that ‘A Woman Shapes the Home’. Then why should Women lag behind in shaping the country and its democracy! True to this thought, the Office of CEO Gujarat planned to evoke the democratic spirit of women of the State on the occasion of International Women’s Day on 8th March 2018. After all, which day could be better than this to remind the women of their rights bestowed by the Constitution of India to Vote, to make a choice and to take a stand! In line with the thematic approach for behavior change, a communication & engagement campaign was planned at dual level. One intervention involved an innovative education cum motivation event with fun & games aimed to engage women into the electoral process and increase their electoral participation. Two different games were developed for the event. A special game of ‘Snakes & Ladders’ with messages on electoral participation was designed. This was before the ELC game of ‘Snakes & ladders’ was introduced by the ECI and thus it was a novel and fun concept at the time. The game was designed specifically to provide the requisite information about enrolment to the women and motivating them to cast their vote in every election without fail. The messages on the game covered wide variety of topics like enrolment eligibility, EVM&VVPAT, why casting vote is important, how every vote is important, ethical voting, Photo Voter Slip, facilitation by the BLO, various facilities available for women & PwD at Polling Stations etc. As per the modified version of the game, unhealthy/unwanted voting behaviors were discouraged by sliding down with snakes and healthy voting behaviors were encouraged with sliding up with ladders. Apart from ‘Snakes & Ladders’, a ‘Chit-Game’ was developed with a list of 30-40 statements related to different steps of electoral participation written on different paper chits. These statements were mostly informative or action statements related to processes like enrolment, different forms for enrolment and change in details like name or address, procedure for changes in electoral roll, EPIC, facilities available at the Polling Stations for PwDs and other good practices that constitute a healthy voting behavior. Both the games were disseminated to all Districts & Blocks. Large sized prints of the Snakes & Ladders were organized. Women’s Day celebration programs were organized at District & Block level, which were attended by large number of women members including the members of Self-Help Groups, volunteers of Mahila Samakhya, Aanganwadi Workers and many others. The women members played both the games with lot of enthusiasm and fervor. Their interest was palpable and the excitement was obvious. Similarly in the ‘Chit-Game’, the women participants were asked to pick a chit from the bowl of chits and read aloud the statements on it. These statements were then written on a large board in legible handwriting. The participants were to copy them and rearrange these statements in an appropriate sequential order in their respective sheets with an aim that they understand the complete electoral process properly. The participant who rearranged these statements in the correct sequence was declared as the winner of the game. All across the State, women members participated in the programs with lot of zest and zeal. The approach of learning with fun proved to be really an effective one. Another intervention, apart from these group events, was a simultaneous communication campaign based on women’s empowerment designed in form of a series of creations. Theme based creations featuring eight different categories of women viz. Blind, Deaf & Dumb, Wheel chair bound, Housewife, Rag-picker, Tribal woman and Rural woman were designed. The cross cutting theme was ‘Despite any odds, I can do it’. The creations further added that the election machinery salutes all women who have the spark of determination. The creations were widely disseminated over social media platforms and whats app as well as were used as banners and hoardings all across the State in different events and programs. Women’s empowerment is the dire need of the growing times. She is a mother, she is a wife, she is a sister, she is a life-partner, and she is considered a member of not one but two families. If a woman of the house is electoral literate, motivated and inspired to cast vote, she can influence generations to come and the entire society. And that is what we hope and strive for.
  2. Version

    1 download

    Gujarat, Education Department, Government of Gujarat
  3. Padma Angmo

    Worli Register

    An innovative spot made in Warli art, connecting the Warli tribals in Gujarat to the election process. Presented by the Chief Electoral Officer, Gujarat
  4. Reaching out to the Visually Impaired Enrolment Programs were held at organisations working with PwDs in Ahmedabad like Blind People’s Association, Prakash, Uthan Talim Kendra etc. 8236 PwD voters identified through BLO survey, which is highest in the state. To appeal to them, two Pwd Icons in the district are identified. SVEEP activities like Voter Awareness Tricycle Rally by PwD Voters were organised along with the other awareness campaigns.
  5. Version

    7 downloads

    SYSTEMATIC VOTERS’ EDUCATION AND ELECTORAL PARTICIPATION FOR GENERAL ELECTIONS TO THE LOK SABHA, 2014 View E-Book
  6. Version

    15 downloads

    Strategic & Action Plan SVEEP for Legislative Assembly Elections, 2017 : Gujarat Gujarat has been following an evidence based SVEEP strategy based on situational analysis and gap analysis of the past experiences, learning and past election statistics for identifying areas for targeted intervention. A KABP study was carried out in 2012- 13 before and after the 2012 Assembly elections to understand Voters’ knowledge, attitude, behaviour and practices. This practice has been made an integral part of election management process since then. A systematic Situation and Gap analysis process is carried out by Gujarat at State level as well as at each of the districts well in advance before each election. This provides valuable insights into the Voters’ mind-set. This forms basis of SVEEP strategy and plan. SVEEP Plan is prepared as a regular process at State level and at district levels. Each district prepares a plan and submits it to CEO office, which is followed by a State level plan preparation
  7. Version

    6 downloads

    SVEEP Action Plan - Gujarat
  8. Dang is a predominantly tribal district with 94 per cent tribal population. Migration of the landless posed many problems for the District Administration while implementing the voter education programmes. The other issue was with regard to the Satipatisect. The Satipati sect in the District does not participate in any of the government programmes, to the extent that they are not even registered for ration cards. They do not believe in the government machinery and believe that nature will provide for them. There are more than 3000 eligible voters in the sect, who do not therefore, participate in the election process. The District Administration repeatedly approached them and after some time was able to get initial success from a few families who were persuaded to get themselves registered as voters. The administration was able to convince them that the EPIC could also facilitate them to obtain benefits of the various government programmes for them. The administration never tried to touch the sensitive part of their belief or manipulate in getting them enrolled in the voter list. Instead, they used the services of the recently appointed government employees who belonged to the sect. When the community members saw that the educated young people from their own sect were able to improve their economic status once they got a job, they started believing that it was in their interest to accept these changes, and they started taking more interest in participating in the electoral process as well.
  9. Version

    3 downloads

    General Election to the Legislative Assemblies of Gujarat & Himachal Pradesh-Appointment of Voters' Awareness Observers-reg.
  10. Election Commission's State Icon from Gujarat, TV actor Sharman Joshi tells about the importance of voting and urges all to vote in elections.
  11. Voting is more important than any other day to day activities.
  12. Every vote is important, each vote counts.
  13. Vote smart, vote ethically. Your vote cannot be sold.
  14. Cheteshwar Pujara urges citizens to Vote (Gujarat)
  15. Cheteshwar Pujara Cover Drives to Vote (Gujarat)
  16. Cheteshwar Pujara Square Cuts to Vote (Gujarat)
  17. Election Commission's State Icon from Gujarat, tennis player Ankita Raina is a proud voter and urges all to vote in elections.
  18. Election Commission's State Icon from Gujarat, TV actor Sharman Joshi tells about the importance of voting and urges all to vote in elections.
  19. Election Commission's State Icon from Gujarat, TV actor Sharman Joshi tells about the importance of voting and urges all to vote in elections.
  20. This video talks about 5 reasons on why to vote and Do's and Don'ts of voting.
  21. What's Holi without a little colour and the colour of democracy being the most vibrant one. Come out and Vote, its simple, fast and easy.
  22. Voting is a chance you get once in 5 years. This election, lets take our democracy to a record high success. Come out and vote, its your precious Right.
  23. Attention grabbing flash mob performance by youngsters in Gujarat with the message of votingAttention grabbing flash mob performance by youngsters in Gujarat with the message of voting

About Us

Logo ELCSystematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and learning thereof.   

Election Commission of India

ECIThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok SabhaRajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act

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