The Systematic Voter Education and Electoral Participation Wing formulates policies, lays down the framework, plans interventions and monitors implementation besides carrying out continuous discourse with voting publics, civil society groups, and media. Realizing the intricacies in bringing out a behavioral change among people, ECI emphasized on social orientation and collaborative approach in the whole process of SVEEP.
In each of the State CEO’s office, an officer is assigned the charge of the SVEEP programme in the state. Core groups at state comprising representatives from Universities, educational institutions, youth organizations and Civil Society Groups facilitate voluntary action for electoral participation. Additionally, Awareness Observers are appointed to monitor SVEEP work during elections.
At the district level, the institution of District Collector- the administrative head of a district traditionally plays the key role in election management. The District Collector is usually the District Election Officer (DEO). They spearhead the implementation of the SVEEP programme at district level. A district SVEEP committee is constituted at the district level headed by the Chief Executive officer of the Zila Parishad/Chief Development Officer who is mostly an Additional District Magistrate, to supervise the implementation of the programme in the district.
Since 2006, the ECI has introduced the institution of Booth Level Officers, popularly known as BLOs, who generally cover one or two Polling Stations and are responsible for maintaining the electoral roll in good health. Overall, custodian of electoral roll of an Assembly/ Parliamentary Constituency is the Electoral Registration Officer.