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  • Good Practices

    1. 1

      Street Art Competition in Manipur

      The Chief Electoral Officer, Manipur organized a Street Art Competition as a part of its SVEEP (Systematic Voters' Education and Electoral Participation) campaign on 22 September 2018 ahead of the Special Summary revision of Electoral Roll. The competition on the theme of “Democracy Rocks” was the first ever street art competition in the state and was held on the outer wall of the Khuman Lampak Sports Complex, opposite Nagaram, Imphal. The competition was aimed at creating awareness about the necessity to participate in the democratic process of elections at the larger context while also highlighting the on-going Special Summary Revision to encourage young prospective voters to enroll before 31 October 2018 for upcoming elections. SAC Event Report 2018.pdf
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      No Stones left Unturned

      A look into how the DEO of West Singhbhum and his team used every possible way to spread voter awareness and increase voter turnout. In the winter of 2014, the district of West Singhbhum and its electors were inching day by day closer to the Jharkhand Legislative Assembly Elections. The previous elections had documented a voter turnout that was as low as 45%. The district is geographically remote, poorly connected and densely forested. It doesn't help that West Singhbhum was also an active site for intense Maoist activities with recorded incidents that had resulted in threatened voters who had no trust in the administration or the concept of democracy itself. But ever vote counts and so the aim to empower the voters and increase the voter turnout was clear to the DEO Aboobacker Siddique and his team. The team started off with organizing SVEEP meetings with different stakeholders. From campus ambassadors to local village functionaries, everyone was involved but more significantly, every available medium was utilized. In the months that lead to the elections, West Singhbhum witnessed 70 Nukkad Nataks, oath taking ceremonies in colleges, a number of candle marches in backward areas and numerous bicycle/motorcycle/scooter rallies, all with the intent of empowering the voters by creating awareness. To attract the youth, several sporting events were organized in the district such as 'Run for Vote' and 'Goal for Vote'. Hockey player, Ms. Bigan Soy inspired them to vote through media ads, quiz and essay competitions became common occurrence at schools, social media was used fervently and the DEO himself made mass appeal for participating in the elections. All SVEEP activities eventually culminated into a SVEEP fest in the district which drove the message for electoral participation home through a vibrant cultural programme. This fest featured 36 Jagrukta Raths, two for each block, through which posters, hand bills and pamphlets were distributed to the people. Special security planning was conducted with CRPF and relocation considered as a security measure. The efforts of the election officials paid off as the district chronicled a voter turnout of 70%. For the first time electors from 5 villages – Jambaiburu, Dharandiri, Balehaatu, Chevralore and Kodadihu voted for the first time! For his efforts in the SVEEP programme, Aboobacker Siddique, DEO West Singhbhum was presented the National Award for Best Electoral Practices in 2015.
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      Holding hands to bring about a change

      50,000 youngsters come together to form the longest human chain in Jalandhar Ahead of the Punjab Vidhan Sabha Elections 2017, the election officials of Jalandhar district were engaged with full fervor in the preparations. A matter of prime importance for them was to increase the awareness within the masses, and electors in particular, regarding ethical and informed voting. Reinforcing the idea of unity and strength to fight against voting inspired from fear or favour, was a highly particpative yet cost-effective idea of the officials – creating a human chain. The human chain covered a strech of 45 kilometers on Jalandhar-Ludhiana GT Road (NH-1). Recording a staggering participation of more than 50,000 youngsters from various schools, colleges and NGOs, the idea revealed itself to be a huge success and garnered massive attention from the print and electronic media along with conversations on online social platforms. The event was duly recognized and entered in the India Book of Records. The District Election Officer, Jalandhar actively involved himself in the initiative by administering the voters’ pledge to the 31,973 youngsters registered as new voters in the age group of 18-19 years that joined the human chain. The footfall of the event crossed 55,000 and was effectively managed with cooperation by the security personnel from Jalandhar City & the rural Police. As a result of various SVEEP activities convened in the district the voter turnout recorded in the elections rose to 77.40% against the 67.26% recorded in the Lok Sabha Elections, 2014.
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      Maharashtra celebrates International Women’s Day with registration drive

      60,000 women were enrolled and almost 33,000 Elector Photo Identity Cards (EPICs) distributed on Women’s Day in Maharashtra. International Women’s Day is celebrated all over the world on 8th March every year. Chief Electoral Officer Maharashtra, planned to celebrate Women’s Day 2017 in line with National Voters’ Day (NVD).   For a wider reach, other stakeholders who work for women’s welfare were involved to celebrate this day. Accordingly, several meetings were held with Women & Child Welfare Department, Public Health Department, Education Department, Rural Development Department, ASHA Workers, Aanganwadi Sevikas and NGOs/ CSOs.   The concept as also the motive was explained to them in these meetings. As these welfare departments celebrate Women’s Day through different programmes at their level separately,it was, therefore, decided not to have another separate function by Election Office but instead,to participate in these programmes organised by various women’s welfare departments and organizations.   Accordingly, the CEO office coordinated with all these departments to include Electoral Literacy in their celebration. At every such district and tehsil level programs, all facilities like providing 6, 7, 8, 8A forms and guidance from BLOs regarding enrolment were made available to encourage enrolment.Publicity material was prepared by CEO office and published/ broadcasted in all forms of media including the social media from the DEO, ERO and even at BLO level.   60,000 women enrolled and almost 33,000 EPICs were distributed on Women’s Day, in this first of its kind initiative in Maharashtra. Inspired by this success, it has now been decided to celebrate Women’s Day, by empowering women through their voter registration and EPICs, every year with more enthusiasm in the state.  
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      True to its name: Hoshiarpur

      How Hoshiarpur’s Mascot and a famous online icon encouraged 7,000 new electors from the district to enrol. For the election officers in Hoshiarpur, enrollment of young voters was a priority task and thus naturally, more stress was put on reaching out to them ahead of the Punjab VidhanSabha Elections 2017. Keeping this in mind, the smart members of Hoshiarpur’s election team came up with two innovative ideas. The first innovation came with the creation of two mascots, Hoshiar Singh and Syana Singh in Dasuya. Hoshiar Singh is an 18 year old young, but ill-informed elector from Hoshiarpur. On the other hand, Syana Singh is Hoshiar Singh’s retired school teacher. Through their conversations, communicated by memes, plays, dramas and songs, team Dasuya showed the journey of Hoshiar Singh transforming from an ignorant to an intelligent voter. Strategically sound, Dasuya’s team chose special days, like Christmas and New Year’s, to release a number of creatives. Similarly, Hoshiar Singh's songs, calendars, air mascots and dramas were creatively executed and exhibited in schools and colleges to sensitize new voters as well as villages which ranked low in the voter turnout list from the previous elections. As 7000 young electors got enrolled in the district, the intiative was declared a huge hit and Hoshiar Singh was accepted as the district mascot of Hoshiarpur. The election team soon realized that a massive engagement with the youth can also be through the social media which laid the ground for the second innovation. Doing the rounds of social media, where humour is the preferred flavour of the audience, is SsumeirPasricha’sPammi Aunty – the quintessential Punjabi aunty with gossiping second nature to her. Identifying the opportunity, Pasricha was made the district icon of Hoshiarpur. In return, Pammi Aunty in her own distinct style inspired eligible electors to get them registered through her humorous video. The video quickly went viral on the internet and as thousands of youth watched;Pammi aunty drove the message of voter registration home.
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      Assam uses Mascots to motivate people to participate in elections

      BHONI : the younger sister – popular mascot in Jorhat In order to make the voters aware about their rights and duty towards the nation by voting, various measures were taken by the District Election Officers as a part of SVEEP activities ahead of the Assembly Elections in the State in April 2016. One successful and eye-catching experiment was carried out in the district of Jorhat, Assam under Titabor Election District. The quintessential picture that one imagines when one speaks of Assam is, women in lush green tea fields, with bamboo hats covering their heads and a basket tied behind, picking tea leaves tirelessly. Titabar subdivision is a Tea Garden subdivision with about 43 odd big Tea Estates. To motivate these women to go out and cast their vote, Bhoni (younger sister) as a mascot was created. Bhoni represented an educated woman of today who is a combination of tradition and modern culture. She represented an empowered woman who would take an informed and ethical decision in voting. As a younger sister evokes sweet memories and also provides wise counsel; Bhoni set out to do the same with the slogan 'eta vote apunar habal ganatantrar aadhar'. She was attired in a mekhala chador style of the Tea Tribes with hair tied in a plait and bindi adorning the forehead. Added to it is a colorful accessory - a wristband with 4 knots, which was designed as a reminder for them to vote on April 4, 2016. As a beloved younger sister, she tied a Rakhi (Bhoni band) to people and took the solemn promise from her brethren to vote for a better Assam, a better India.
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      Special Registration drive for the Third Gender

      Maharashtra kick-starts a week long special campaign to enrol third gender on the electoral rolls Inspired by the success of International Women’s Day which was celebrated on 8th March, 2017 to create awareness among women, Chief Electoral Officer, Maharashtra, decided to celebrate 'Third Gender Day' to create awareness among this marginalized community about their electoral rights on 15th April. Since the landmark judgment on recognition to third gender was delivered on 15th April, 2014 by Supreme Court of India, the date has become significant for the Third Genders (TGs).    A meeting with prominent TGs and NGOs like 'Astitva', 'Astha' and 'V-Can' was called on 15th April at CEO office. Eminent personalities like Smt. Laxmi Tripathy, Smt Gauri Sawant, Smt Urmi Jhadhav and other TGs attended the meeting. Smt Indrani Malkani , Smt Seema Sayeed represented their NGO's. Various socio-economic issues related to the enrolment process were discussed. It was concluded that lack of awareness and lack of documents are the prime cause of TGs not enrolling in big numbers and thus the measures to address them were discussed at length. A Special campaign of one week was held for their community all over Maharashtra. All NGOs were partnered in this campaign to create awareness and encourage TGs to enrol in the ER. As the main transportation used by third genders in Mumbai is local trains, therefore, they were used for publicity. Maharashtra is perhaps the only state to have celebrated a day for TGs in India.
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      Assam weaves ‘gamocha’ around voter awareness messages

      Gamocha Weaving Competition held in Titabor to spread awareness around voting Ahead of the State Assembly elections in Assam in April 2016, in order to make the voters aware about their rights and duty by voting, various measures were taken by the District Election Officers as a part of SVEEP activities. One of the most suc cessful and eye-catching experiment was carried out in the district of Jorhat, Assam under Titabor Election District. As a part of systematic Voter’s Education and Electoral Participation, competitions were organized among Self-H elp Groups to weave Election Commission of India’s symbol on gamochas, mekhala-chador, table cloths, school bags, bedsheets etc. The initiative w as aimed to attract mainly the female voters and spread among them information regarding the necessity and right to exercise their right to vote. Gamocha, a cloth of significant importance as a cultural symbol and of day to day use, is readily recognized by an y citizen of the state. Similarly, Mekhla Chadhar, is the natural dress pattern utilized by the ladies of the Assamese Society. By selecting these two items, a direct link to the community to spread the message on voter’s right and duty could be established. These articles were popular in market during elections. The competition helped not only to involve the fair gender but also to spread the message to the households where the families take part in weaving. There was, therefore, an encouraging increment in the voter turnout across Jorhat district in all the polling stations of Titabor election district.
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      TN 100 % VOTING TAMIL NADU As per the instructions of the Election Commission of India, various awareness activities were carried out in a full-fledged manner aiming at 100% commitment and efficiency in all aspects of electoral process. Various regular activities relating to voter awareness under SVEEP such as distribution of pamphlets, posters, conducting of rallies, mini marathons, displaying informative banners, installation of hoardings and flex boards at prominent public places including market areas, bus stands etc.   Cricketer dinesh karthick and his wife dipika pallikal promoting the #TN100PERCENT Dubsmash video with actor surya to promote #TN100PERCENT

About Us

SVEEPSystematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and learning thereof.   

Election Commission of India

ECIThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok SabhaRajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act

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