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    Kamini Chauhan Ratan, DEO Bulandshahr, Uttar Pradesh

    Best Electoral practices: Voter Awareness and Participation

    • Feminisation of Voter education campaign to target the traditionally low women participation in elections in the state
    • Popularising EPIC: Carrying of EPIC cards was made compulsory for all district level officials. 
    • Catchy slogans like ‘Do minute vote ke liye ‘ and ‘Chulha Chauka Tabhi Jalega, Pahle Hamara Vote Padega’ used for target audience.
    • A Cartoon Series, used for increasing voter awareness made for high impact message of voter participation.
    • High visibility activities like world’s largest Rangoli, a mammoth map of India created using candles (mat dweeps) etc caught peoples imagination


    • Voter turnout in district recorded a high of 61.33%, increase of 15% over last assembly elections.
    • Women turnout was higher than men at 61.49%, a record in the history of the district and state. The women turnout increased by 19% over the last Assembly election.

    Shri Surendra Singh, DEO Firozabad, Uttar Pradesh

    Best Electoral practices: Voters' Education & Awareness

    • Developed partnerships with Educational Institutions, Corporate Houses, Private and Public sector Media for Voter Education and Awareness.
    • Carried out convergence of Voter Education programmes with Government’s other programmes for better out reach.
    • Longest ever-Human Ring, aircrafts airdropping voting appeal, matdata rakhi carrying voter education messages, Facebook interaction with young educated electors, were some of the innovative activities undertaken to engage electors and motivate them to participate in elections.
    • Outcomes:
    • Voter turnout in district increased from 5.09 lakh in 2007 o 10.09 lakh in 2012.
    • Turnout percentage increased from 44.33% in 2007 to 63.97% in 2012
    • Female electors turnout increased by 12.64%.
    • EP ratio had remarkable growth from 55%to 62.49%.
    • Gender ratio on rolls increased from 781 to 811.


    Avantika Aulakh, DEO Bharuch & DEO Anand, Gujarat

    Best Electoral practices: Inclusive and Participative Electoral Process

    • 35 villages in Bharuch, having a consistently low voting pattern identified for 2-phase community awareness campaign using traditional folk theatre.
    • Women, Youth, Tribals and Industrial Workers were targeted for special interventions to reduce gap in their participation
    • Social Networking sites like Facebook Discussion Forum, Competitions, College Fests, Campus FM shows were utilized for enrolling youth in Anand district
    • Facilitation of young married women for obtaining supporting documents for voters’ registration was done in Anand with the help of ASHA and Anganwadi workers


    • In Bharuch district, Voter-Turnout was 75.11% against the turnout of 64.36% in 2007, while in Anand the turnout rose to 74.89%, highest ever for the district.
    • Female Voter Turnout in Bharuch was 73.91%, an increase of 11% over last Assembly election.
    • Highest Voter-Turnout in Tribal Reserved constituency of Bharuch
    • Increase in Voter Turnout in Vulnerable areas and in traditionally Low Voter Turnout Areas of Bharuch
    • No. of youth electors (18-19 yrs) increased by more than 3 times in Anand district

    Pravin Bakshi , District Election Officer , West Garo Hills, Meghalaya

    Best Electoral practices: Innovatiove SVEEP Campaign for Voter education and awareness

    • Creating a brand for the Commission SVEEP programme
    • Spectacular and visually appealing campaigns like pamphlets being air-dropped from the skies by motor-gliders caught attention of the people
    • Meeting registration shortfall polling station wise through feedback from political parties
    • EROs sent to their alma-mater to spread message of electoral participation
    • Substantially reaching out to the vibrant and vocal Facebook brigade of district to break apathy of urban youth
    • SVEEP Convergence With Music & Rock Festivals in the district to reach out to the widest population in fun filled atmosphere
    • Intensive, focused and modular campaign for enrolment of women following marriage and migration


    • 15096 new enrolment; Increase of 48-50% over last special summary revision
    • PER coverage: 100%; EPIC coverage: 100%
    • Gender Ratio of rolls: 999.88 ahead of the census ratio


    Ms Jaishri Kiyawat, DEO Jhabua, Madhya Pradesh

    Best Electoral Practice: Enrolment Process

    • Intensive work carried out for registration of electors in the tribal district achieving inclusiveness in the Roll
    • Identification of low coverage polling stations and targeted campaign in difficult terrain
    • Continuous and intensive multilayer monitoring carried out alongwith incentives for BLOs
    • The large migrating working class population was advised to use Voter ID as Inter state passport for Identification & Security through sustained information campaign


    • EP ratio improved from 53.12 in 2011 to 61.06 in 2012 in the district
    • Gender on roll improved from 970 to 978
    • EPIC with photos increased from 92.2% to 97%
    • Total registered electorate increased by more than one lakh in one year

    Shri Ram Krishna Bhardwaj, SP Barabanki, Uttar Pradesh

    Best Electoral Practice: Facilitation

    • Empowerment and capacity building of village chawkidars through ID card, special headgear and a lathi, medical checkup and pamphlet specifying duties.
    • Confidence building through Vishwas parchis, Vishwas SMS and Vishwas phone
    • IT interventions like dynamic Map of district containing all information about each village; Vehicular search software to nab erring vehicles; CCTV to keep tab on people meeting Jail inmates; Bulk SMS based communication to constables at polling centers etc.


    • Night patrolling increased and strengthened by chawkidars; their election related reporting was precise and helpful.
    • Number of persons visiting jail inmates nosedive to nearly one third due to CCTV intervention.
    • CBMs like Vishwas Patras etc contributed to high turnout in the district neutralizing fear of intimidation
    • IT interventions helped in fast action on complaints


    Ajit K Shrivastava , Addl Director of Income Tax, Ranchi, Jharkhand


    • Led the Investigation Wing of Income Tax Department for the highly sensitive and overnight task, based on accumulated intelligence and expertise and took innovative and timely action to intercept large amount of cash meant for influencing the Rajya Sabha election from Jharkhand.
    • Cash of Rs. 2.15 crore was seized from the car of the brother of one of the independent candidates, which was being transported from Jamshedpur to Ranchi in the wee hours of morning for the purpose of bribing the electors.


    • ECI countermanded the biennial election to the Rajya Sabha from Jharkhand.


    Uttar Pradesh


    • Managing peaceful polls with more than 7.5 crore people casting their vote involved a mammoth planning and management exercise
    • Series of innovations in voters’ facilitation included easy access to registration process, responsive election machinery and regular interaction with the election managers
    • High profile events like longest Human Chain, largest Rangoli etc were organized to involve people in the electoral process
    • Women centric interventions were taken up in view of the traditionally abysmally low women’s participation in the electoral process
    • Forging effective partnerships during the Assembly Elections which saw Corporate Houses, Media, Educational Institutions and various Government Departments and Banks pitching in for the SVEEP campaign of ECI
    • Engaging with youth through various means and methods including social media and Facebook
    • Effective and timely dissemination of information through CEO’s website and quick response to complaints and suggestions


    • Record Voter turnout of around 60% in Assembly Elections 2012, which is highest ever the history of the State
    • Higher rate of women turnout than men for the first time ever in the State
    • Urban apathy was successfully tackled and higher turnout reported in urban centers including Allahabad city, Lucknow city, Gautam Budh Nagar, Mathura and Ghaziabad



    • Targeted approach, polling station wise, was carried out for awareness, motivation and facilitation of voters
    • Responsive Matdar Sahayata Kendras were set up across the state
    • Comprehensive enrolment drive under special revision ahead of the elections with focus on youth (18-19yrs) and women saw 21,18,128 (5.78 %) new electors
    • More than 80 lakh pledge letters (Sankalp patras) were distributed through children to the electorate asking them to sign and pledge to vote in polls
    • IT related interventions including Polling Stations on Google maps, name search facility, online registration etc on website along with names and cell phone numbers of officers


    • Peaceful polls with highest ever participation by people in the history of the state
    • Voter turnout stood at 72.02%, huge increase over the turnout of 59.77% in 2007 and 61.55% in 2002
    • Women turnout at 69.50% has also shown an unprecedented rise against traditional low turnout of women in the State
    • Nearly 2,75,689 postal ballots were received from Polling Personnel and Service Electors, against the 9414 postal ballots received in 2007 elections

    West Bengal


    • Special initiatives towards Community participation through voters’ education and effective involvement of all stakeholders including Police Commissionerates in urban areas
    • Innovative measures for maximizing capacity building of BLOs through systematic training, development of user-friendly learning material in vernacular language and quiz program
    • Concerted efforts towards cleansing of Rolls by customizing existing software to eliminate common errors, such as duplicate names, invalid age and incongruous gender etc.; special initiatives for data validation
    • Targeted interventions for inclusion with special measures taken towards enrolment of women and youth in Assembly Constituency parts having relatively low representation of women.


    • Youth in 18-19 yrs elector group increased from 0.94 % to 1.64 % in the Rolls during 2012
    • Gender ratio improved from 905 to 911
    • Elector-Population ratio increased from 0.62 to 0.64


    National Media Award for outstanding Campaign on Voters’ Education and Awareness

    Zee News -

    for outstanding campaign on voter awareness during general elections to state legislative assemblies of Uttar Pradesh, Uttarakhand and Punjab 2012

    Special Media Award for the Campaign on Voters’ Education and Awareness
    Amar Ujala -

    for sustained campaign on voter awareness during general elections to state legislative assemblies in the state of Uttar Pradesh, Uttarakhand and Punjab, 2012

    Edited by Administrator

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About Us

SVEEPSystematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and learning thereof.   

Election Commission of India

ECIThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok SabhaRajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act

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