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  • New Initiative

    1. 1

      Conducting a Green Election in Kerala

      For the first time in its history, Kerala held a clean and green election in 2019. Early in March, the Kerala high court banned the use of flex and non-biodegradable materials during electioneering. The CEO of Kerala, Shri TR Meena IAS, issued an advisory immediately after asking all political parties to refrain from using single-use plastic materials in poll campaigning, and advising them to opt for eco-friendly options, prompting them to consider wall graffiti and paper posters as viable alternatives. The collaboration of Kerala Suchitwa Mission was sought for, accordingly by doing the handholding this joint venture was carried out successfully in the whole state.  Along with the district administration in the state capital, Thiruvananthapuram, the Haritha Keralam Mission and the Suchitwa Mission, two government bodies looking at waste management, took steps to ensure a green election. The primary focus was to prevent the use of plastic and choosing reusable alternatives like glass/stainless steel/porcelain cutlery. The CEO and the Commission made it clear that banners and hoardings made of plastic material should be avoided. Instead it can be replaced by banners and hoardings made using paper and cotton cloth. Candidates were advised to try and avoid the use of plastic drinking water bottles during their campaigning and to use only eco-friendly items such as cloth and paper materials to decorate their campaign vehicles. The candidates and party workers were requested to hire steel plates and glasses for meals while campaigning. Polling stations, counting centres, and other election offices had also been directed to avoid plastic material, including water bottles. And almost all districts created a green model polling booth as a norm to be followed, and it also was useful in spreading awareness amongst the public of the efforts taken at the commission’s level to ensure that we walked the talk. And in an attempt to lead from the front the CEO created a booklet explaining all the ways in which the green protocol can be adhered to and enforced in the state. Not just that, all activities conducted by the Commission at the state level and even at the district level were entirely “green” events and promoted the plastic free message. Special events were organized by the district election officials to promote the green message including cycle rallies, processions by students and green protocol volunteers in different districts, signature campaign on cloth banners, street play on green election, flash mobs, beach run, sand art, quizzes, celebrity endorsements and messages from district SVEEP icons to adhere to green protocol etc. all under the aegis of SVEEP activities in the state. Not just that students from the Election Literacy Clubs (ELCs) created handmade paper pens and paper bags which was used to distribute polling materials to officials on polling day in various locations especially in Pathanamthitta and Alappuzha. Similarly at many Collectorates in the districts the candidate were welcomed with green materials when they came to file their nominations. The public was also encouraged to come up and report any violations that was noticed anywhere in the state for immediate action from authorities. As part of the green protocol, more than 17 lakh flex boards, banners, posters and stickers have been removed after the model code of conduct came into force in Kerala and up until counting day in the state. Election officials were absolutely objective and impartial in their enforcement of the code throughout the state and this helped them in ensuring that any sort of defacement was immediately dealt with. And while all political parties and candidates welcomed the move and took steps to adhere to the green protocol as much as possible, it was not 100% complete in the state this time. But this is the first step in the right direction and soon this will become the norm across the state.
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      stall at numaish

      In order to increase the awareness of the public, regarding all aspects related to the Election, a stall  has been set up in the All India Industrial Exhibition  (Numaish) Nampally. 2019 The stall is an initiative by the Election Commission to reach out to voters at the most popular venue of the year, which is the Numaish- Nampally. Nampally Exhibition 2018-19 is one of the biggest fairs of India with a wide variety of products alluring every visitor. The Exhibition which has  more than 2500 stalls, offers visitors with many interesting choices. Traders from all over the country come here to have their stalls at the exhibition. Along with this, even state and central government departments have their stalls. Numaish is also famous for the huge number of visitors that it attracts. This year Nampally exhibition is   recording  more than 24-25 lakh  visitors.   The Election Commission Stall in the Exhibition was inaugurated by the Chief Electoral Officer, Dr. Rajat Kumar. The stall which was set up with informative posters and a Live Demo of the EVM & VVPAT voting machine which was also very popular with the public. The facility for registration as New Voters was also being given at the Exhibition Stall. More than 220 Forms for Registration, ie. Form 6  have been issued at the stall and 63 filled up forms have been received so far. Form 8 which is used for  voter ID card correction were also issued to 52 persons and 21 of these have been filled up and submitted at the stall. Knowledge and information about other forms 7 and 8A was also disseminated to the public through this stall. SVEEP POST CARD CAMPAIGN.doc 1950 (18th March 2019) Documentary.docx Chunav Pathashala.doc Stall at Numaish.docx
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      chunav patshala in telangana

      Chunav Pathshalas or Electoral Literacy Clubs, are being set up across Telangana, in order to educate community members, mostly  in rural areas, to increase voter awareness and promote electoral literacy, in all age groups of citizens. The main purpose of these pathshalas or literacy clubs  is to familiarise the public with the electoral process of Registration and Voting. Chunav Pathshala  is usually  named after the polling station and is set  up and coordinated by the Booth Level Officer (BLO). The BLO takes the  responsibility to create awareness about the Chunav Pathshala, invite people's participation for the same and arranges for a fixed venue where the Chunav Pathshala will be held.  These Pathshalas are  being  held once in two months with the members meeting every  First Saturday of the alternate month  between 2pm and  4pm as per the time best suiting the location. The BLOs are maintaining a register of the members, and sending quarterly reports  to the DEO in regard of membership SVEEP POST CARD CAMPAIGN.doc 1950 (18th March 2019) Documentary.docx Chunav Pathashala.doc
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      1950 campaign in telangana

      1950 as a toll free helpline for the Election Commission of India number is not new to Telangana. The Department of Telecom allocated the number of 1950 to the ECI in 2014 for the purpose of registering complaints on poll related issues and the of ce of the CEO Telangana has been running a helpline with 1950, ever since.   In view of the impending General Elections, the Election Commission of India has strengthened its Voter Helpline to make it easy for the Voters to get authentic information pertaining to their voter registration. The range of services provided by the Helpline Number 1950 have been refurbished and made easily accessible. 1950 is being made the ' rst point of call' for all citizens looking for help in reference to electoral services. The 1950 Voter Helpline will provide Information, Feedback, Suggestion and Complaints to all citizens.   The enrolled electors in the Electoral Roll can check the details of their personal information, the Polling Station allotted for them to visit on the Poll Day, and also to know the contact details of Booth Level Of cers, Electoral Registration Of cers and District Election Of cers, by using the Voter Helpline Mobile App or through Portal or by calling 1950 Helpline Number.   SVEEP POST CARD CAMPAIGN.doc 1950 (18th March 2019) Documentary.docx
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      Postcards may seem outdated in the digital age, but a unique initiative was planned using postcards to reach out to every household of Telangana. In addition, it is quite affordable when compared to other paid communications. This programme has been launched by the Chief Electoral Ofcer, Telangana, to ensure that every voter is reached out to and feedback collected from all the recipients of the mail though the pre-addressed postcards provided along with the letter. Since the goal of the this Postcard Campaign is to increase voter turnout, it is possible to cross-reference the mailing list or the Electoral Roll against turnout data to determine its effectiveness.This campaign is one of its kind in the country where a postcard is used as a tool to reach out to 1 crore households.   The Electoral Roll contains all the registered voters in any given area. It contains a variety of information, which includes: the voter's full name, address, date of birth. The Electoral Roll is crucial because the most accurate and common way to predict if someone will vote in an upcoming election is determining whether or not they have voted in the past.   Objective of the Voter Contact Post Card Campaign   The objective of the postcard campaign is to personally reach out to every household by the BLO. It is also aimed at collecting any query of feedback or suggestion that any voter can send directly to the CEO.   It also ensures that BLOs visit every household and distribute the letters and and collect acknowledgement of each letter.   SVEEP POST CARD CAMPAIGN.doc
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      National Voters’ Day celebrated at around 6 lakh PS locations on 25th January; President of India lauds initiatives being taken up by Election Commission in preparation for the Lok Sabha Elections 2019

      The 9th National Voters’ Day (NVD) is celebrated across the country on 25th January 2019. The theme for NVD this year was ‘No Voter to be Left Behind’ reiterating the commitment of Election Commission of India (ECI) in view of the Lok Sabha elections due later this year.    Hon’ble President of India Sh. Ram Nath Kovind, while presiding over the National Function organized by ECI at Manekshaw Centre, Delhi hailed various interventions taken up by the Commission for conduct of free, fair and participative elections and particularly appreciated the initiatives for reaching out to voters in the remotest corner to enroll their names in the electoral roll and to encourage them to exercise the Right to Vote. Referring to his recent visit to Gir National Forest in Gujarat where he came know about set up of a polling station in the remote location that too for a single voter, Shri Kovind lauded the efforts of ECI to make every vote count in consonance with the theme of the year. He said that it speaks for the enlightenment of the framers of our Constitution that the Election Commission was set up as an independent and constitutional body at the very birth of the Republic of India. This reflects an immense regard and deep-rooted belief in democracy and the democratic spirit. Talking about the electoral process – beginning with the preparation of electoral rolls and concluding with the declaration of election results – he said it is difficult for an ordinary person to comprehend the complexity of the entire process. The President said that through all this, the credibility of Indian electoral system has continuously strengthened and Indian voters have a firm belief in the integrity, diligence, fairness and transparency of the election mechanism of the country.    Applauding winners of the National Awards the President asked them to keep contributing to conduct of free and fair elections. Congratulating the new voters who were handed over the EPIC on this occasion, he asked them to take informed decision while casting their vote and said that their decision will define the future of the country. He said voters and election commission are most crucial to democracy and they compliment each other and also appreciated various initiatives taken by the Commission under the SVEEP programme particularly mentioning the Electoral Literacy Club (ELC) Programme and the All Women Managed Polling Station initiative.   On receiving the inaugural issue of the new magazine of ECI he said that the magazine is most appropriately titled “My Vote Matters” and that every vote counts and counts equally in the formation of a government.   Speaking on the same occasion, Sh Ravi Shankar Prasad, Union Minister, Law & Justice complimented ECI for the stellar role played by it for strengthening the Indian democracy. He lauded the courage, commitment and foresight shown by successive Commissions for conduct of free & fair elections and said that all should trust and believe the sanctity of the election process. Appreciating various initiatives of ECI for voter education and outreach he said voter education is integral to a good democracy.   Earlier while addressing the audience, Shri Sunil Arora, Chief Election Commissioner reiterated Commission’s commitment to make elections more and more inclusive, voter friendly, transparent and festive and shared the new initiatives being taken up for efficient and effective connect with the voters and for strengthening the elector confidence. He briefed the audience about the cVIGIL initiative that provides time stamped evidentiary proof of model code of conduct and expenditure violation by empowering every citizen to click a photo or video using  Smartphone.   In his welcome address, Shri Ashok Lavas, Election Commissioner briefed the audience about the significance of the day, saying that on this day we celebrate liberty and maturing of young minds into responsible citizens and thanked all stakeholders including voluntary organisations for their support.   My Vote Matters, a quarterly bi-lingual magazine was launched at the function and the First Issue was presented by the Commission to the Hon’ble President of India. The new magazine hosts interesting and informative articles on many core subjects, new initiatives and topics of concurrent interest in elections, electoral processes and practices with the objective of developing a larger connect and interface with all the Stakeholders.   As part of the regular NVD activity of felicitating the newly eligible voter, 6 young voters from Delhi were handed over their EPIC by the Hon’ble President.   The National Awards for the Best Electoral Practices were conferred to Officers for outstanding performance in the conduct of elections. Special Awards were given to Departments and Officers from various departments for their contribution in smooth conduct of elections the general election to the Assemblies of 9 states in 2018. In addition, Awards were also given to CSOs and Media Houses who have made outstanding contribution in the field of voter awareness and outreach in these elections.  (Brochure attached)   Chief Election Commissioners and senior officials from Afghanistan, Bangladesh, Bhutan, Kazakhstan, Maldives, Russia and Sri Lanka graced the occasion. Members of Political Parties, Members of Parliament besides Diplomats from various countries and representatives from national and international organizations working in the area of democracy and elections attended the national function and also visited the new campus of the India International Institute of Democracy and Election Management (IIIDEM) at Dwarka, New Delhi.     
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      Workshop for Radio Jockeys on Voter Awareness

      Dissemination of fair and accurate information is the necessity that the Election Commission of India (ECI) holds being organiser of elections in a large democracy like India. The Commission has emphasized on involvement of all stakeholders especially media and radio being one of the important medium, of communication to connect the voters with the election machinery. For this purpose, the Commission, on 21st January 2019, organized an interactive workshop, at Pravasi Bhartiya Kendra, for the Radio Jockeys of All India Radio and the leading private Radio FMs of the Delhi NCR.           Radio jockeys from major FM channels viz. Big FM, Red FM, Fever 104 FM, Radio Nasha, Ishq FM and Radio City attended 2 hours interactive session, where they participated in activities for dissemination of voter education. The workshop was a part of the engagement taken up by the Commission with the major stakeholders. It was organized to familiarize the Radio Jockeys with the election process so that they can help in wide and accurate dissemination of information to their listeners.                                                RJs during their interaction with officials from the ECI                                                             The workshop saw interactive and enthusiastic participation of the representatives. The session began with a brief introduction, followed by an activity ‘Build Your Ballot’, in which the participants built a Dummy ballot paper as part of an activity of Voter Awareness. Director, Ms. Padma Angmo interacted with the participants wherein they discussed their queries and assured to take forward the association with ECI on voter awareness in an organic manner. Her interaction was followed by a quiz, which conveyed basic information on voter awareness through interesting questions. Towards the end their suggestions were received and answered by the senior officers from the Commission during an open session.     RJs during activities, Build the ballot and election Quiz.
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      CLEAN SVEEP - Gujarat Bi-monthly Magazine

      A unique initiative by Gujarat a bi-monthly magazine named "Clean SVEEP".  Unique SVEEP activities carried out at State as well as District Level are included in this magazine.  Newletter_Clean SVEEP_Gujarat.pdf
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      Exhibition: Unfolding Indian Elections & SVEEP Initiatives

      On the occasion of National Consultation on Accessible Elections organised on July 3rd & 4th July, 2018, an exhibition was setup by Election Commission of India showcasing the journey of elections in India, the largest democracy in the world. The Exhibition was inaugurated by Chief Election Commissioner O P Rawat and Election Commissioners Sunil Arora and Ashok Lavasa, marking the beginning of the proceedings.   The exhibition comprised two sections:   1. Unfolding Indian Elections: India has been able to uphold its democracy, through the ebb and flow of the political and security challenges. Proving its detractors wrong, the country has survived the crisis that befell on many Asian and African nations in post-colonial era. A large measure of credit goes to the free and fair elections. They have reflected people’s will and provided for seamless transition of power at the Centre and States.   2. SVEEP initiatives: Recent SVEEP initiatives & endeavours were showcased including the new initiatives for PwDs.Following are the snippets from the exhibition showcasing the stepping stone of this journey.          Model Polling Booth   A Model Polling Booth was set-up during the two days National Consultation on Accessible Elections. The Consultation saw the participation of more than 50 Civil Society Organizations and all the Chief Electoral Officers of States/UTs besides members of National Political Parties and Ministries, Government of India and media. The motive of the Model Polling Booth was to familiarise the stakeholders with the process of voting and related aspects. Persons with Disabilities were motivated to take up the Mock Poll and provide the feedback which was further incorporated in the recommendations.         The National Consultation on Accessible Elections was the culmination of more than 3month long series of District-Level and State-Level Workshops undertaken as a part of ECI’s theme for 2018- Accessible Elections, to identify barriers in the inclusion of PwDs in the electoral process, assess the present accessibility policies in place and put forward recommendations for addressing barriers to enhance the participation of the differently-abled.    
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About Us

SVEEPSystematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and learning thereof.   

Election Commission of India

ECIThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok SabhaRajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act

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