Postcards may seem outdated in the digital age, but a unique initiative was planned using postcards to reach out to every household of Telangana. In addition, it is quite affordable when compared to other paid communications. This programme has been launched by the Chief Electoral Ofcer, Telangana, to ensure that every voter is reached out to and feedback collected from all the recipients of the mail though the pre-addressed postcards provided along with the letter. Since the goal of the this Postcard Campaign is to increase voter turnout, it is possible to cross-reference the mailing list or the Electoral Roll against turnout data to determine its effectiveness.This campaign is one of its kind in the country where a postcard is used as a tool to reach out to 1 crore households.
The Electoral Roll contains all the registered voters in any given area. It contains a variety of information, which includes: the voter's full name, address, date of birth. The Electoral Roll is crucial because the most accurate and common way to predict if someone will vote in an upcoming election is determining whether or not they have voted in the past.
Objective of the Voter Contact Post Card Campaign
The objective of the postcard campaign is to personally reach out to every household by the BLO. It is also aimed at collecting any query of feedback or suggestion that any voter can send directly to the CEO.
It also ensures that BLOs visit every household and distribute the letters and and collect acknowledgement of each letter.