Skip to main content   |   Download Screen Reader Access     A- A+

Jump to content

  • History


    The seed of SVEEP was born in 2009, out of managerial underlining of the gaps in the registration of citizens as voters and the more glaring gap in turnout from election to election. In India, the turnout had historically stagnated around 55-60 percent, thus leaving out the choices of millions of eligible citizens. This identification was followed by the intellectual understanding that low participation could adversely impact the quality of democracy and there was a need for management interventions to address this problem.


    Consequently, SVEEP began with the introduction of planned IEC (Information, Education, and Communication) interventions in the Jharkhand elections of end-2009. It was carried forward more systematically in subsequent elections. A range of policy initiatives programmes and activities for the purpose of empowering the electors have evolved in three SVEEP phases over the past nine years.


  • History page.jpg

  • Our Journey

  • SVEEP I (2009-2013)


    There was a small experimental beginning under the banner of IEC activities in 2009, which was subsequently revamped in 2010 and given its present name. The first phase of SVEEP spread broadly from end 2009 to 2013 and covered elections to the Legislative Assemblies of 21 States and 2 Union Territories till December 2013 (Jharkhand – 2009; Bihar – 2010; Tamil Nadu, Kerala, Assam, West Bengal, Puducherry – 2011; Uttar Pradesh, Goa, Punjab, Uttarakhand, Manipur, Himachal Pradesh, Gujarat – 2012; Tripura, Meghalaya, Nagaland, Karnataka, Delhi, Mizoram, Madhya Pradesh, Chhattisgarh, Rajasthan – 2013)

  • SVEEP II (April 2013- Till present)


    Carrying forward and strengthening the initiatives of SVEEP I, the second phase of SVEEP involved a planned strategy for targeted approach towards bridging the various gaps. A structured framework including polling station-wise situation analysis, planning, implementation, review and regular evaluation was put in place. Content development for neo-literate and non-literate groups was undertaken. Developing facilities at polling stations and on the poll day was a major focus area. The Lok Sabha Elections 2014 have been a major landmark in the history and learning of SVEEP. SVEEP II covered ten General Elections to State Assemblies.

  • SVEEP III (Being undertaken)


    Drawing learnings from the historic Lok Sabha Elections of 2014, a more robust and in-depth plan is in place for SVEEP III. Enhanced interaction with the citizens through online and offline modes; awareness about new initiatives and a standardized yearly plan of activities, form a part of this phase. In addition to target groups of women, youth, urban voters and the marginalised sections, the inclusion of groups like service voters, NRIs, persons with disabilities, future voters is of primary focus. Greater synergy with partners, micro surveys, and the ELC project are key features of the current phase.

About Us

SVEEPSystematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and learning thereof.   

Election Commission of India

ECIThe Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok SabhaRajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act

  • Create New...

Important Information

By using this site, you agree to our Terms of Use & Privacy Policy