On the 14th National Voters' Day, a national-level multimedia campaign "Chunav Ka Parv, Desh Ka Garv" (Elections: the biggest Festival and Pride of the Nation) was launched to educate and raise awareness among voters for the upcoming General Elections to Lok Sabha 2024 .

The overarching theme of the campaign underscores the significance of elections as not only the largest celebration of democracy but also as a source of pride for individuals and the entire nation . It highlights the empowering nature of elections, enabling individuals to exercise their rights and responsibilities, while also showcasing Indian democracy's esteemed position on the global stage.

This campaign employs a comprehensive 360-degree approach to enhance voter awareness, utilising various media channels such as television, radio, social media, and community outreach.

A dedicated voter awareness campaign with a strong recall value is a pivotal tool in sensitising voters at this pivotal moment. It lays the foundation for the 2024 Parliamentary elections, to foster greater participation among citizens.